A recent survey by marketing agency GEM Partners reveals the top brands in Japan across seven media platforms. Pokémon secured the number one spot, achieving a remarkable reach score of 65,578 points.
The reach score is a proprietary metric calculating the daily number of individuals engaging with a brand's content across various channels, including apps, games, music, videos, and manga. GEM Partners surveyed 100,000 Japanese residents aged 15-69 monthly for this annual ranking.
Pokémon's dominance is particularly evident in the App Games category, where it garnered 50,546 points—a staggering 80% of its overall score. This success is largely attributed to the enduring popularity of Pokémon GO and the recent launch of DeNA's Pokémon Trading Card Game Pocket. Further contributions came from Home Video (11,619 points) and Video (2,728 points) categories. Strategic collaborations, such as the partnership with Mister Donut, and the rising popularity of collectible card games also significantly boosted Pokémon's reach.
The Pokémon Company's 2024 financial report underscores this success, reporting sales of 297.58 billion yen and a gross profit of 152.23 billion yen. These impressive figures solidify Pokémon's position as a leading and rapidly expanding brand in Japan.
The Pokémon franchise encompasses a wide range of media, including video games, animated shows and films, trading card games, and other merchandise. Managed by The Pokémon Company, a joint venture established in 1998 by Nintendo, Game Freak, and Creatures, the brand expertly coordinates its diverse operations.
