Ponos's wildly popular mobile game, The Battle Cats, is celebrating its 12th anniversary! This quirky tower defense game, known for its bizarre and endearing cast of ninja cats, fish cats, and even a "Gross Cat," continues to thrive in a competitive mobile market. To mark this milestone, Ponos has launched a new ad campaign, a Sengoku-era themed masterpiece blending art, history, and the game's signature humor.
The new commercials, created in partnership with R/GA, transport players to the Sengoku period, showcasing tactical gameplay alongside whimsical elements like quirky cat food cans. The campaign, titled "The Way of the Cat," is designed to both celebrate the game's legacy and attract new players.
"As we celebrate 12 years of The Battle Cats, we’re excited to challenge perceptions and showcase the game’s strategic depth," says Ponos' COO and Managing Director Seiichiro Sano. "This collaboration with R/GA honours our heritage while inviting new players to experience the thrill of tactical gameplay in a fresh way."
Need help strategizing your feline army? Check out our Battle Cats tier list for optimal team building!
Ready to unleash your inner cat commander? Download The Battle Cats for free on the App Store and Google Play (in-app purchases available). Stay updated on the latest news by following the official Facebook page or visiting the official website.
