Home News Candy Crush teams up with Pat McGrath to bring lipstick, glosses, and nail polish to shelves

Candy Crush teams up with Pat McGrath to bring lipstick, glosses, and nail polish to shelves

Author : Peyton Mar 18,2025

Candy Crush Saga, a mobile gaming giant, is partnering with renowned makeup artist Pat McGrath Labs to launch a Candy Crush-themed cosmetics line. This exciting collaboration will soon bring Candy Crush-inspired lipsticks, glosses, and nail polishes to store shelves. But that's not all! To add a touch of dazzling extravagance, three lucky online customers will receive a $10,000 diamond ring as part of their order.

This marks a surprising yet delightful first foray into the cosmetics world for Candy Crush. The launch of the Pat McGrath Labs x Candy Crush collection is scheduled for February 27th. The inclusion of the diamond rings is a bold and unexpected marketing strategy, a throwback to classic, high-impact promotional giveaways. It highlights the evolution of gaming merchandise, from simple t-shirts to luxurious diamond jewelry.

The campaign demonstrates Candy Crush Saga's continued dominance in the mobile gaming market and its innovative approach to brand expansion. This collaboration isn't just about cosmetics; it's a testament to the franchise's enduring popularity and its ability to create memorable experiences for its fans.

For those seeking a different kind of challenge, consider trying Jump King, a retro platformer praised for its difficulty and rewarding gameplay. It's a fun alternative for gamers looking for a nostalgic and challenging experience.

A picture of bejewelled cosmetic packaging with red and gold stripes