Director Andy Muschietti attributes the box office failure of his DC Extended Universe film, The Flash, to a lack of broad appeal. Speaking to Radio Tu, and as reported by Variety, Muschietti stated the film didn't sufficiently attract "the four quadrants" – a term referring to the key demographic groups in Hollywood (males under 25, males over 25, females under 25, and females over 25). He explained that a $200 million budget necessitates a wider audience, encompassing even those less familiar with the character.
"The Flash failed, among other reasons, because it didn't appeal to all four quadrants," Muschietti said. "When you spend $200 million, Warner Bros. wants to bring even your grandmother to the theaters." He further elaborated, revealing insights from private conversations: "I've found that a lot of people just don't care about the Flash as a character, particularly the two female quadrants. That was a significant headwind for the film."
The film's underperformance likely stemmed from multiple factors beyond its limited appeal, including negative critical reviews, CGI criticisms (especially concerning the recreation of deceased actors), and its release within a dissolving film universe.
Despite The Flash's failure, Muschietti remains a part of DC's plans, reportedly slated to direct The Brave and the Bold, the inaugural Batman film within James Gunn and Peter Safran's revamped DC Universe.
Unfulfilled DCEU Teases
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