Gordon Ramsay, the renowned chef, is the latest celebrity to join Supercell's roster of collaborations. He'll be featured in Hay Day, starting today, showcasing a surprisingly calm demeanor. Ramsay will fill the role left by Greg, introducing new in-game events and features.
Supercell's previous collaboration with Erling Haaland paved the way for these celebrity partnerships. However, Ramsay's inclusion is a particularly unexpected and exciting development. He'll appear in-game with humorous trailers, even featuring an apology to former Hell's Kitchen contestants.
From today until the 24th, players can benefit from Ramsay's presence, accessing new features and special events designed to celebrate his arrival. He'll temporarily replace Greg, who is supposedly away on a fishing trip.
New In-Game Content While Ramsay's calm persona is a departure from his on-screen image, this isn't his first venture into mobile gaming. He's previously released mobile games based on his TV shows. This collaboration further highlights Supercell's increasing focus on real-life celebrity partnerships.
Supercell's diverse fanbase, often skewing towards a mature audience, likely influenced this strategy. The company recognizes the potential appeal of real-life celebrities to their player base.
New to Hay Day? Check out our Hay Day tips and tricks guide to master the game's core mechanics and more!
