When it comes to showcasing their latest vehicles, car manufacturers have a plethora of options at their disposal. From launching a sophisticated advertising campaign to securing a celebrity endorsement, the possibilities are endless. However, Hyundai has chosen a unique route by once again teaming up with KartRider Rush+! Nexon's popular kart racing game is set to welcome the return of the renowned manufacturer with the introduction of the new Insteroid concept car kart. This kart is the brainchild of the Hyundai Motors Europe Design Center and draws inspiration from the INSTER, an electric SUV by Hyundai.
But the excitement doesn't stop with the Insteroid. Players will also have the chance to acquire the new Glitched Hyundai Aura and an EV Charging Connector, both sporting the eye-catching GOGOGOrange color scheme. And that's not all—there's a special event running until April 28th where using a Boost Shard at least once in-game enters you into a draw to win 30 Lucky Star Jewels. These jewels can be exchanged for items through the Starlight Treasure Hunt, adding an extra layer of thrill to the game.
It's worth noting that the Insteroid is not only a kart within the game but also a real-world concept car. While it's unlikely to hit the production lines and be available in stores anytime soon, its presence in KartRider Rush+ serves as a powerful promotional tool for Hyundai. In fact, I'd argue it's a far more stylish addition than the Cybertruck featured in Fortnite.
If the latest collaboration with Hyundai doesn't entice you to dive into KartRider Rush+, you might want to relax and explore our list of the top five new mobile games to try this week. Discover what other exciting titles have been launched over the past seven days.
