King's Candy Crush Solitaire: A Multi-Platform Launch and a Shift Towards Alternative App Stores
King is taking a significant step with the upcoming release of Candy Crush Solitaire, its first simultaneous launch across multiple app stores. This strategic move, facilitated by a partnership with Flexion, marks a major push into alternative app store markets. The game will be available not only on Google Play and the iOS App Store, but also on five alternative app stores, including the Samsung Galaxy Store and Huawei AppGallery.
This simultaneous release is noteworthy. King's decision highlights the growing importance of alternative app stores as viable avenues for reaching a broader audience. The company's considerable success with its match-three puzzle games, generating revenue comparable to that of small nations, makes this diversification strategy even more significant. It suggests a growing recognition within the gaming industry of the potential offered by these previously overlooked platforms.
The Rise of Alternative App Stores
King's simultaneous launch underscores a shift in the gaming landscape. By prioritizing these alternative app stores from the outset, King demonstrates a belief in their potential to significantly expand their player base. This strategic move could influence other major gaming companies to reconsider their approach and explore the opportunities presented by these alternative distribution channels.
For those interested in learning more about one of these alternative app stores, the Huawei AppGallery's 2024 awards provide a glimpse into the successful apps and games featured on the platform.
