Marvel has firmly denied using artificial intelligence to create promotional posters for the upcoming film The Fantastic Four: First Steps after fans noticed a peculiar detail in one of the images. The marketing campaign for the movie began this week with a teaser for the debut trailer and a series of posters released on social media.
One particular poster caught the attention of fans due to an image of a man holding a large Fantastic Four flag, who appeared to have only four fingers on his hand. This led to speculation that AI might have been used in the creation of the poster.
In addition to the four-fingered anomaly, fans pointed out other elements in the poster that they believed indicated the use of generative AI, such as duplicated faces, misaligned gazes, and disproportionately sized limbs.
However, a spokesperson from Disney/Marvel clarified to IGN that no AI was used in the creation of these posters, suggesting that other factors might be at play.
Regarding the four-fingered man, some fans theorized that the missing finger could be obscured by the flagpole, although this seems unlikely given the angles and proportions involved. Others suggested that the issue might simply be a result of subpar Photoshop work, highlighting a potential flaw in manual editing rather than AI involvement.
The Fantastic Four: First Steps - Trailer 1 Stills
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Disney/Marvel has not provided a direct explanation for the four-fingered man, leaving room for speculation. Some believe it could be an oversight during post-production, where the finger was accidentally removed without adjusting the rest of the hand. The repeated faces in the poster might also be the result of a common digital trick involving copying and pasting background actors.
The debate over whether AI was used in creating The Fantastic Four: First Steps poster has ignited further scrutiny on future marketing materials for the film. As fans await more information, there is ample content available on The Fantastic Four: First Steps, including detailed features on characters like Galactus and Doctor Doom.
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