Nintendo is carefully considering several factors to determine the price of the upcoming Switch 2. While analysts predict a $400 price point, Nintendo remains tight-lipped, citing inflation, fluctuating exchange rates, and consumer expectations as key considerations. This contrasts with the original Switch's $299.99 launch price, a price point maintained for years.
Nintendo President Shuntaro Furukawa acknowledged the significant economic shifts since the original Switch's 2017 release, stating that a multifaceted approach is necessary for pricing the Switch 2. He emphasized the need to consider consumer expectations for Nintendo products in the current market.
The pricing strategy is further complicated by competitor pricing. Sony and Microsoft have recently increased prices for their current-generation consoles due to rising costs and economic instability. A $400 price for the Switch 2, while a jump from the original Switch's $300 price, seems plausible given analysts' predictions and the anticipated enhanced capabilities of the next-gen console. The Switch OLED model currently sits at $350, and the Switch Lite at $200, providing a pricing context.
Nintendo Switch 2 - A Closer Look
(More images available)
Further details are expected at the upcoming Switch 2 Direct on April 2nd. This event promises a more in-depth look at the console, including gameplay footage (potentially showcasing Mario Kart 9), and a closer examination of the new Joy-Con features, like the mysterious new button and the hinted "mouse" mode. Hands-on events will also be held globally. Meanwhile, Nintendo confirmed the original Switch's price will remain unchanged.
