Netflix's Squid Game: Unleashed is a free-to-play battle royale game, available to everyone, regardless of Netflix subscription status! This surprising announcement, made at the Big Geoff's Game Awards, is a clever move by Netflix, potentially boosting the game's popularity ahead of its December 17th launch. The best part? No ads or in-app purchases!
This decision, while seemingly obvious in retrospect, is a significant step for Netflix Games. It showcases the synergy between Netflix's streaming content and its gaming division, especially with Squid Game season two on the horizon. The move could also help raise the profile of Netflix Games, a service offering high-quality titles that often goes underappreciated.
Squid Game: Unleashed itself is a fast-paced, violent battle royale, similar to Fall Guys or Stumble Guys, but with a darker, Squid Game-inspired twist. Players compete in a series of deadly minigames based on the popular Korean drama, with survival being the ultimate goal. The winner takes all!
The announcement at the Big Geoff's Game Awards is noteworthy, given past criticism of the awards' broader media focus. However, Netflix's strategic pairing of a major gaming release with promotion for its flagship show might successfully address those concerns, at least temporarily.
