Laptops are a significant investment, but you can minimize the cost by buying at the right time. While new models constantly emerge, several periods offer significantly better deals, even on the latest 2025 models. With President's Day sales approaching, let's explore the best times to buy a laptop throughout the year.
Best Times to Buy a Laptop in 2025:
Major Sales Events: Black Friday, Cyber Monday, Prime Day Back-to-School SeasonNew Hardware Releases
Black Friday/Cyber Monday
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Black Friday and Cyber Monday are prime laptop-buying times. New laptop hardware typically launches early in the year or around October, depending on the manufacturer. This means previous-generation models, often discounted heavily after CES (Consumer Electronics Show), become readily available at reduced prices. We've seen this trend with MacBooks, for example, following new model releases.
Retailers like Amazon and Best Buy clear inventory to make room for newer products, resulting in substantial savings—often 20-30% off. While you might miss the very latest features, the price savings can be significant. Combined with aggressive Black Friday and Cyber Monday deals, you can find incredible bargains. I've even seen Black Friday deals on MacBook Airs just weeks after their release—a rarity for Apple products.
Black Friday falls on November 28th, 2025, but deals typically begin in late October. Expect deals to start appearing shortly after Amazon's October Prime Day event.
Amazon Prime Day
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Amazon's Prime Day offers deals, though not always the best laptop deals. However, you can find solid, affordable laptops, though high-end models are less common.
Prime Day is excellent for Chromebooks. Already budget-friendly, Prime Day discounts make them even more attractive. Since Chromebook functionality largely relies on web browsers, hardware concerns are minimized.
We anticipate Prime Day 2025 around mid-July, similar to previous years.
October Prime Day
Amazon's October Prime Day event mirrors the summer sale, offering similar discounts before the holiday season. Laptop deals are fewer than Black Friday, but still worth considering for budget-conscious fall shoppers.
Other Sales Events
Beyond Black Friday and Prime Day, retailers often discount electronics during holidays like President's Day (sales already announced by Best Buy!), Memorial Day, Labor Day, and the Fourth of July.
If You Want the Latest Models
If prioritizing the newest technology over price, wait for new hardware announcements from Nvidia, Intel, or AMD. This year, new laptops were unveiled at CES 2025, featuring AI assistants and Mini-LED displays. Razer's RTX 5090 laptops were a highlight.
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For ongoing deals and updates, check our best gaming laptop deals page. Intel's U-series processors release sporadically, so staying updated on tech news is crucial. New hardware often appears unexpectedly.
New Hardware Impacts Pricing
New releases immediately lower prices on previous-generation models. While spending on a slightly older model might seem less appealing, generational improvements are often incremental. The difference between a 13th-gen and 14th-gen Intel processor, for example, is minimal for everyday tasks. This strategy applies to MacBooks as well; new releases flood the used market with discounted previous models.
Top Affordable Laptops Currently Available
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Dell XPS 13
A top MacBook alternative. $999.00 See it at Dell
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ASUS TUF Dash 15
A budget-friendly gaming laptop under $2,000. $1,149.99 See it at Amazon
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Microsoft Surface Pro 9
A top detachable laptop; the SQ 3 ARM processor is recommended. $1,399.99 See it at Best Buy
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Apple MacBook Air M2
Excellent for everyday use. $1,665.00 See it at Amazon
