It's been quite some time since we last discussed Ubisoft, and the buzz around their upcoming release, Assassin's Creed Shadows, is palpable. Set to hit the shelves next Thursday, the success of this game could very well shape the future trajectory of the entire corporation. With stakes this high, all eyes are on Ubisoft's every move.
Today, Ubisoft's official channel released a new video dedicated to Assassin's Creed Shadows. You might be tempted to think this is the launch trailer, but intriguingly, it's labeled as a TV commercial. This choice has sparked some curiosity among fans and critics alike.
To be clear, the video itself is far from disappointing. It's smooth, cinematic, and visually striking. The concern, however, lies in Ubisoft's marketing strategy. Opting for a traditional TV commercial approach, and then uploading it to their YouTube channel, might seem a bit unconventional. While there's nothing inherently wrong with utilizing traditional media, this move has left some wondering if it's the best strategy to generate excitement and confidence in the game's release.
Nevertheless, let's set aside the speculation for a moment. The video effectively highlights the distinct gameplay and combat styles of the game's two protagonists. The depiction of Japan is breathtaking, capturing the essence of the setting beautifully. Yet, it's important to remember that you can't fully assess a game based solely on a one-minute cinematic. We'll have to wait until the release to truly experience what Assassin's Creed Shadows has to offer.
