Supercell's upcoming millennial monster-hunting multiplayer game, Mo.co, has already made waves even before its full release. The game has impressively generated over $2.5 million in revenue since its soft launch, according to recent data compiled by Pocketgamer.biz. This early financial success underscores the game's potential in the mobile gaming market.
Mo.co blends the elements of a contemporary social gaming platform with the thrill of Monster Hunter-style gameplay. Players assume the role of a fashionable part-time hunter tasked with tackling various evil invaders through contracts. The game's appeal is further enhanced by a variety of cosmetics and in-game items, which have significantly contributed to its initial revenue surge.
However, after reaching this peak, Mo.co's revenue saw a noticeable decline. This drop could be attributed to the limited content available during its invite-only soft launch phase. While some might see this as a sign of trouble, it's also possible that the introduction of new content could reignite player interest and spending.
Supercell's approach to game development is known for its ruthlessness and focus on quality. Historically, the company has concentrated its efforts on a select few titles that show the most promise, leading to successes like Brawl Stars and Squad Busters. Conversely, this strategy has resulted in the cancellation of other promising games, such as Flood Rush and Everdale, before they could see the light of day.
The question now is whether Mo.co will follow the path of Supercell's successful titles or face the axe like others before it. Given its initial success, there's hope that with the addition of new content, Mo.co could see a resurgence in player engagement and revenue, paving the way for a full release.
While Mo.co remains in its closed state, those eager to explore new mobile games can check out our feature "Ahead of the Game," which highlights great titles available in early access on mobile platforms.
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