Coperni's Fall/Winter 2025 show was a groundbreaking event that seamlessly blended the worlds of fashion and gaming. Held at the adidas arena in Paris, a venue renowned for esports, the show transformed the traditional runway into a vibrant scene reminiscent of ‘90s LAN parties. Instead of the usual front-row guests, Coperni innovatively seated 200 gamers in ergonomic gaming chairs, actively playing Fortnite and other games throughout the presentation.
This unique approach not only paid homage to gaming's golden era but also infused the entire collection with a nostalgic yet futuristic vibe. The FW25 collection featured numerous nods to gaming culture, including dresses made from puffy technical fabrics inspired by sleeping bags used during all-night gaming sessions. Accessories like small storage bags attached to tights and sequined dresses mirrored the utility holsters of Lara Croft from Tomb Raider, while the newly unveiled Tamagotchi bags added a playful touch of handheld gaming nostalgia.
The influence of gaming-inspired films was also evident, with motifs such as the dragon tattoo from The Girl with the Dragon Tattoo and the high slit from Alice's dress in Resident Evil (2002) reimagined throughout the collection. These cinematic references enriched the narrative, effectively bridging digital and real-world fashion.
Coperni's commitment to exploring the intersection of technology and fashion was further highlighted in this season's womenswear collection. By focusing on gaming—a predominantly male-dominated space—the brand challenged traditional stereotypes and promoted inclusivity in fashion.
Image: instagram.com
The show's impact extended beyond the clothes, creating viral moments that flooded social media platforms. This aligns with Coperni's history of delivering memorable spectacles at fashion week. From last season's fairytale showcase at Disneyland Paris to previous innovations like spray-on dresses, robot dogs, and glass handbags, Coperni consistently pushes the boundaries of what a fashion show can achieve.
image: instagram.com
With its FW25 collection, Coperni once again demonstrated its prowess in captivating both online and offline audiences. At a time when the future of traditional runway shows is uncertain, the brand continues to reinvent the format, blending creativity, technology, and storytelling into an experience that resonates far beyond the fashion industry.
As social media buzzes with reactions to the gamer-infused runway, it's clear that Coperni has once again solidified its position as a trailblazer in modern fashion.
