Krafton's latest venture, inZOI, has taken the gaming world by storm, achieving an unprecedented milestone by selling 1 million copies within just one week of its Early Access launch on Steam. This remarkable feat marks the fastest sales record for any game published by the South Korean giant, showcasing the immense appeal of this new life simulation game.
Launched on March 28, inZOI quickly captured the public's attention, not least due to a controversial feature that allowed players to run over children, which Krafton promptly addressed as an "unintended bug" and patched out. Despite this initial hiccup, the game has maintained a 'very positive' user review rating on Steam and achieved a peak of 175,000 concurrent viewers on Twitch, securing the third spot in the Games category. Remarkably, it soared to the top of Steam’s Global Top Sellers List merely 40 minutes post-launch, underscoring its instant popularity.
The in-game user-generated content platform, Canvas, has also seen tremendous engagement, with over 1.2 million participants and more than 470,000 pieces of content uploaded on the first day alone. This vibrant community interaction highlights the game's appeal and the creativity it inspires among players.
IGN’s Early Access review of inZOI awarded it a 6/10, commending its visual appeal and ambition but noting a lack of depth at this stage. Despite this, Krafton's proactive approach to promoting the game and engaging with the community has evidently built significant trust and momentum, culminating in the game's successful launch.
CEO CH Kim expressed gratitude and excitement about presenting inZOI to a global audience through Early Access, emphasizing Krafton's commitment to ongoing communication and development to establish inZOI as a long-term franchise IP. The global showcase and demo build were particularly highlighted as key factors in generating high interest.
inZOI's Best and Most Cursed Creations
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Looking ahead, Krafton plans to enrich inZOI with future updates, introducing new content such as mod support and new cities. All updates and DLC will be available for free until the game's full release, demonstrating Krafton's dedication to continually enhancing the player experience.
In response to player feedback and reported issues, Krafton has committed to applying quick fixes through hotfixes throughout April. The company acknowledges the challenges of managing such a large global community and is actively working on optimizing communication channels to better serve its players. This "next-level experience" is seen as a learning opportunity for Krafton as it navigates the complexities of community management and game development.
