Microsoft and Activision's New Strategy: Leveraging King's Expertise for AA Mobile Titles
Microsoft and Activision Blizzard have reportedly formed a new team within Blizzard, primarily composed of King employees, to develop smaller-scale, AA games based on established franchises. This initiative follows Microsoft's acquisition of Activision Blizzard in 2023, granting access to a wealth of popular IPs.
King's Mobile Game Development Prowess
This new team, according to Jez Corden of Windows Central, will focus on creating AA titles, characterized by their smaller budgets and scope compared to AAA releases. Given King's success with mobile games like Candy Crush and Farm Heroes, it's anticipated that these new titles will be primarily mobile-focused. King's past experience with IP adaptations, such as the now-discontinued Crash Bandicoot: On the Run!, and their previously announced (though currently unclear in status) Call of Duty mobile game, further supports this prediction.
Microsoft's Mobile Ambitions
Microsoft's strategic move into the mobile gaming market is evident. Phil Spencer, CEO of Microsoft Gaming, highlighted the significance of mobile in Xbox's growth strategy at Gamescom 2023, emphasizing that mobile capabilities were a key driver behind the Activision Blizzard King acquisition. This isn't about bringing existing titles to mobile, but about establishing a strong mobile presence, a key component of the largest gaming platform. Further bolstering this strategy, Microsoft is actively developing its own mobile app store to compete with Apple and Google, with a launch anticipated sooner than expected.
Addressing AAA Development Costs
The rising costs of AAA game development are prompting Microsoft to explore alternative approaches. This new team represents an experiment in utilizing smaller, more agile teams within the larger structure. While specific projects remain confidential, speculation abounds. Possibilities include mobile adaptations of popular franchises like World of Warcraft (similar to Wild Rift), or a mobile Overwatch experience in the vein of Apex Legends Mobile or Call of Duty: Mobile. This strategy allows for exploration of new markets and potentially higher profitability with lower development risk.
