Take-Two Interactive, the parent company of Rockstar Games (developers of GTA 6), has unveiled its strategic vision for future game development, emphasizing the importance of creating new intellectual properties (IPs).
Take-Two Interactive Prioritizes New Game Development
Reliance on Legacy IPs is Unsustainable
Take-Two CEO Strauss Zelnick, in a recent Q2 2025 investor call, addressed the company's approach to its established franchises, including Rockstar's GTA and Red Dead Redemption series. While acknowledging their current success, Zelnick stressed that continued reliance on these legacy IPs poses a long-term risk. He highlighted the inherent "decay and entropy" affecting even the most successful franchises, emphasizing the need for innovation to prevent stagnation.
As reported by PCGamer, Zelnick cautioned against solely focusing on sequels, stating that neglecting new IP development is akin to "burning the furniture to heat the house." He underscored the importance of creating fresh experiences to ensure the company's continued growth and success.
Zelnick further explained that while sequels generally outperform their predecessors, this trend is not industry-standard and the long-term reliance on established franchises is not a sustainable strategy.
Borderlands 4 and GTA 6 Release Timing
Regarding the release schedules of its major titles, Zelnick confirmed to Variety that Take-Two intends to avoid releasing major games too close together. While GTA 6 is slated for a Fall 2025 release, it will be significantly distanced from Borderlands 4, expected in Spring 2025/2026.
New First-Person Shooter RPG Coming in 2025
Take-Two's subsidiary, Ghost Story Games, is developing a new IP, Judas, a story-driven, first-person shooter RPG anticipated for release in 2025. Creator Ken Levine highlights the game's unique player agency, where choices significantly impact relationships and narrative progression.
